Lia’s Design Story.

05

Gifticon

Gifticon is an app that provides a solution for people to exchange gifts across borders. When people are in different countries, expressing care through gifts can be challenging due to currency conversion, website restrictions, and language barriers. To address this, Gifticon developed a service for exchanging digital gift cards seamlessly.

I was deeply involved not only in the design but also in the service planning and marketing. I was solely responsible for managing API contracts and meetings with major Korean brand gift card partners.

While designing this app, my primary goal was to make long-distance gifting easy and joyful. I implemented a simple yet delightful concept that makes the gift-giving process itself special, ensuring every user interaction becomes a happy moment. Understanding that traditional gifting involves warm personal connections, I created a straightforward and friendly interface that brings this same intimacy to the digital space.